1. Start strong: Your title and initial lines should briefly and directly convey what you want to say. Include the “who, what, where, when and why” in the lead of your press release. The remaining part of your press release should include supporting facts and examples.
2. Make it easy for the media: Some media agencies [...]

Etymology is the study of the origins of words.
As languages develop the meaning of words can change over time. This causes confusion and misunderstanding when communicating with other people.
In a world were you make a living at communicating, advertising or marketing, it is not only important to have clarity in your message, it is also [...]

It’s difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make [...]

Want to get radio interviews and coverage in print
publications to sell more books?
Master the art of writing magnetic media releases
that attract attention of editors and publishers.
A media release (which also goes by its former
name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.
Because of [...]

Publicity is the one of the most cost-effective marketing tools available. It not only spreads the word about you, your products or services but it helps build credibility. Using these tips will help insure your press release gets in the news.
1. Your press release should sound like news, not an ad.
2. Tell a story and [...]

Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.
Businesses that want a leg up on their competition need to focus on boosting their public relations (PR) efforts. This [...]

News releases are definitely the workhorse of promotion and publicity efforts. properly drafted timed, and followed up on with the media, a release can get the word out on your product or service. Here are a few opportunities that could warrant a release for your business:
1. Talk about your mistakes! Don’t be embarrassed, everyone makes [...]

There’s more than a few ways to get your name in the news. Extravagant claims, incredible altruism, unique twists on old themes. But even the best laid plans of a top notch performer can be sabotaged by any of the following 10 “no-nos” of the promoting business.
1. Never Leave A Job Half Done Don’t decide [...]

PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an “ideal” PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues.
Be [...]