One can generate insurance leads on their own and save money or just buy them and save time. Finding a good reliable insurance lead or generating your own can be a little costly, not to mention time consuming, but a good quality insurance lead is important to survive and prosper.

Admit it. It is better to have a few high quality leads than having many low quality leads. Do not let that cheap insurance lead lure you into their leads. Think of it this way: If they are offering you insurance leads at below market value, then they are not putting much time and effort into generating good quality leads.

With insurance leads, it is really important to know what you are talking about. Your insurance lead will be the best tool in marketing. You will come off looking like the expert that you really are because you are offering information about insurance and can tell your client what to watch out for. Start by comparing prices of premiums to be paid and they claims they can get. If they start asking questions, then they are interested so do not let them go. Persuade them to do something about it.

Once they are on the hook, offer them some more. Don’t offer just anything like a free gift or a free gift certificate because you’ll appear sleazy. Give them that little something extra, such as a “personal favor” like finding out that policy/plan that for some reason is not increasing in value. That extra service signifies that you care for them as a person and that their relationship with you is important. Lastly close the deal of by giving them a guarantee.

Do not lose hope if you do not get the number of insurance leads you really want. Test your marketing plans and keep trying different approaches until you make some headway. Soon you’ll find something that will “click,” and you get an excellent quality insurance lead.

Ross Bainbridge